Launching Ailero, a Digital Product and Design Studio
Startups move fast. Ideas go from whiteboard to launch in weeks, not months. Yet, in my years working with early-stage companies, I kept running into the same problem: design and development just didn’t move at startup speed. You’d get a beautiful Figma file, only to hit a wall trying to implement it in code. Deadlines would slip. Costs would balloon. And worse, the end product often didn’t feel as seamless as the mockups promised.