Startups move fast. Ideas go from whiteboard to launch in weeks, not months. Yet, in my years working with early-stage companies, I kept running into the same problem: design and development just didn’t move at startup speed. You’d get a beautiful Figma file, only to hit a wall trying to implement it in code. Deadlines would slip. Costs would balloon. And worse, the end product often didn’t feel as seamless as the mockups promised.
In the midst of uncertainty about the future of many of our favorite social platforms, running a personal website where you control the code and content is more important than ever. It can be the foundational layer of a personal brand, and it's a great place to experiment with new tools and technologies in a space that's all your own.
If there is any common thread among my last few posts, it is this: optimize, systemize, and automate as much as you possibly can and your job will be easier, you'll have more room for creative thinking, and you can reinvest that extra creativity to grow more effectively.
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